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Legal

Messaging Policy

Customers would rather chat than click, as long as the chat respects them. These rules apply to every message sent through the platform.

Consent comes first

  • Collect a clear opt-in before sending marketing or utility messages, for example a checkbox at checkout, a reply in chat or a QR code with a clear notice.
  • Tell people what kind of messages they will receive and from which business.
  • Keep the opt-in source and time. The platform records this for you when opt-ins are collected through it.

Easy to stop

  • Every marketing message includes a simple way to stop, such as a stop button or replying STOP.
  • Opt-outs are honoured immediately across every campaign and automation.
  • Do not re-add an opted-out contact without fresh, recorded consent.

Not allowed

  • Bought, rented, shared or scraped contact lists.
  • Misleading offers, fake urgency, false prices or hidden conditions.
  • Products and services prohibited by WhatsApp's Commerce Policy or by law, including weapons, drugs, adult content and gambling.
  • Messages that harass, threaten, discriminate or impersonate another person or business.
  • Phishing, malware or links designed to collect passwords or payment details.

Respectful frequency

Send messages people want. Use quiet hours and frequency caps, and watch opt-out and block rates in Campaign Stats. A rising opt-out rate is a sign to slow down or change the message.

Honest automation

  • Chatbots introduce themselves as automated and do not pretend to be a person.
  • Chatbots answer from content the business has approved and hand over to a person when unsure or when asked.
  • Chatbots must not be set up to give medical diagnoses, legal advice or financial recommendations.

Sensitive information

Do not ask customers to share card numbers, UPI PINs, passwords or one-time codes in chat. Payments should always go through a payment page or UPI request from your gateway.

Enforcement

We monitor number quality and opt-out patterns. If a campaign breaks this policy, we may pause it, limit sending or suspend the account to protect customers and the number.